Juicy Couture Spring/Summer 2012 Campaign Photos
Juicy Couture Spring/Summer 2012 Campaign Photos. If you love Juicy Couture, then you can’t wait to see what clothing and accessories they have to offer us come spring. We get our first sneak peek in the form of their Ad Campaign which was just released earlier this week.
Modeled by Anna Selezneva and styled by by Melanie Ward and shot in Beverly Hills by renowned Dutch duo Inez van Lambswerde and Vinoodh Matadin. LeAnn Nealz, president and chief creative officer of Juicy Couture, told Women’s Wear Daily that, “I loved how Inez and Vinoodh make Anna look — she is the quintessential Juicy girl. We also worked with them to make the essence of Los Angeles a main character in the campaign, to emphasize the laid-back glamour inherent in our DNA.” Juicy has also relaed their first lookbook for the season called Playfully Pretty, which you can see here. Look below to see more of the spring 2012 campaign. Sure to bring out the Juicy girl in all of us!